CryptoLulu: A Stellar Example of Blockchain Integration in Hospitality

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Revolutionising Hospitality with Blockchain

In a pioneering collaboration, NotCentralised joined forces with the renowned Bar Lulu / LunaLu Restaurant at The Rocks, Sydney, aiming to revolutionise their customer experience by harnessing the immense potential of blockchain and other emerging technologies. Inspired by a vision to create an innovative NFT membership club, Bar Lulu embarked on a groundbreaking journey to enrich its customer offerings and carve a niche in the burgeoning web3 community.

NotCentralised CryptoLulu


CryptoLulu aspired to reshape the face of hospitality by integrating cutting-edge technologies, such as blockchain, into their traditional business model. With the ambition to craft an unparalleled NFT membership club, they sought to weave the intriguing synergy of web3 and hospitality, while also infusing QR codes into NFTs to bridge the gap between the on-chain users and their off-chain identities recognised by the bar/restaurant reservation system.

Innovative Strategies

NotCentralised unleashed a comprehensive strategy to bring CryptoLulu’s vision to life. This involved an in-depth exploration of blockchain-based NFT membership models and the potential of AI within the Web3 ecosystem. Faced with the challenge of creating unique NFTs, NotCentralised weighed options between using existing NFT minting services or adopting a batch minting approach.

Seamless Execution

In close coordination with Bar Lulu’s team, NotCentralised crafted the first batch of NFT artworks, capturing the spirit of the restaurant’s Asian-fusion theme. These one-of-a-kind NFTs featured embedded QR codes, enabling purchases on platforms like OpenSea and facilitating registration on the client’s CRM through a designated website, made possible by meticulous custom coding.

NotCentralised CryptoLulu

Despite the downturn in crypto and NFT markets impacting the initial sales, NotCentralised leveraged Bar Lulu’s exceptional venue to maintain project momentum and deepen CryptoLulu’s ties with the web3 scene. This was accomplished by promoting the venue among web3 groups, and by transitioning the Aus DeFi Association podcast to CryptoLulu, fostering insightful discussions on AI and Web3 intersectionality with the Data Science and AI Association of Australia (DSAI).

Trailblazing Results

The initiative culminated in the successful launch of CryptoLulu’s NFT membership club, offering an unmatched, exclusive experience for members. CryptoLulu’s name is now becoming synonymous with web3 events in Sydney, hosting various organisations like Blockchain Australia, Blockdaemon, Bitget, Chainalysis, CultureVault, Telstra Ventures and more. With a novel new podcast being filmed weekly at the venue, CryptoLulu continues to ride the wave of emerging technology exposure.

NotCentralised CryptoLulu

Impacting a New Age in Hospitality

CryptoLulu has made a significant stride in harnessing emerging technologies to create an unmatched offering in the hospitality sector. This innovative endeavour has positioned them at the forefront of the NFT and Web3 revolution, escalating their brand image and customer engagement to unparalleled heights.

Join the Revolution

Keen to undertake a similar transformation or curious about our work in championing groundbreaking projects in emerging technologies? Reach out to NotCentralised and become part of the innovative revolution that’s reshaping industries.

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Mark drives innovation with his deep understanding of AI, blockchain, and data technologies. His experience spans over 15 years of contributions to finance, technology, and operational strategy across Australia, Europe, and North America.

In 2021, he transitioned from Head of Data and Technology at a leading Australian accounting firm to startups. Prior to this, he worked in equity and macroeconomic research in the capital markets space.

Mark brings a passion for data and insights to NotCentralised. His understanding of AI and blockchain technology is central to the development of workplace productivity and financial system modernisation products, including SIKE and Layer-C. Mark’s dynamic and solutions-focused methods enable the navigation of complex technological landscapes and new market potentials.

Mark holds an Executive Master’s and a Bachelor of Commerce. He led the creation of the Australian DeFi Association and serves on the advisory board for the Data Science and AI Association of Australia. His commitment to such communities demonstrates his enthusiasm for emerging technologies and vision of positive change through technology adoption.


Nick spearheads product strategy and institutional business development, leveraging a rich background spanning 23 years in capital markets and financial services across the UK, the US, and APAC.

In 2020, Nick transitioned into startups, bringing extensive experience in asset management and corporate advisory from roles including Director, Head of Australian Fixed Income at Abrdn and Managing Director, Head of Corporate Credit at Gresham Partners. His expertise extends to client management across the government and private sectors.

With a First Class degree in Law and Criminology and Chartered Financial Analyst experience since 2002, Nick is known for his energetic and creative approach, quickly appraising business models and identifying market opportunities.

Beyond his role at NotCentralised, Nick actively contributes to multiple startups and SMEs, holding various Board and advisory positions and applying his institutional expertise to early-stage ventures. Nick is fascinated by emerging technologies with significant societal impact and loves to immerse himself in nature.


Arturo leads product development and software engineering, applying over two decades of experience in technology, capital markets, and data science. With his years of programming expertise, Arturo smoothly transitioned into blockchain, AI, and machine learning.

Arturo has built and sold technology startups across Europe, following quant derivatives roles in global investment banks. His prior experience includes data projects for the NHS in the UK, Strategic Technology Advisor at Land Insight, and Senior Advisor to OpenInsight, where he built predictive models for vessel usage in commodity markets.

A mathematics and statistics graduate from Stockholm University, Arturo’s early grounding in logic problems and data manipulation techniques is evident in his practical applications. His work building equity derivative pricing models for Merrill Lynch and Royal Bank of Scotland showcased Arturo’s highly specialised skillset.

Arturo relocated from London to Australia in 2020. Beyond NotCentralised, his passion for technology and industry involvement extends to the Australian DeFi Association, which he co-founded, and regular contributions to the Data Science and AI Association.